Stories

Noor Veenstra 17 november 2025 readtime 2 min

Timo Ottevanger and Joren Molter join 10/10 roster

10/10 adds two directors to its roster: Timo Ottevanger, whose work for Air France-KLM won creative awards worldwide, and Joren Molter, maker of the feature film Summer Brother, closing film of the Dutch Film Festival 2023 and nominated for four Golden Calves (the Dutch equivalent of the Academy Awards) that year. Both directors bring the conviction that 'good enough' isn't enough.

Deniz Alkaç 31 december 2024 readtime 2 min

Crafting the Brand Film for SAIL Amsterdam 2025

We created and produced the brand film for SAIL Amsterdam 2025, the world’s largest nautical event, returning next year to celebrate its 50th anniversary.

Director Tom Sibma: “I saw a great challenge in conveying the nautical feeling without showing ships on screen. That would have been too obvious. Instead, I saw an exciting opportunity to make it whole and human, with a clear connection to the past and a fresh outlook on the future.” The goal was to create a film that appeals to both those familiar with SAIL from past editions and the younger generation who missed the event due to its cancellation five years ago.

Deniz Alkaç 30 december 2024 readtime 1 min

Celebrating 25 Years of MediaMarkt: A Journey Through Tech and Culture

MediaMarkt is celebrating its anniversary. For 25 years, the electronics store has played a significant role in the lives of the Dutch, providing the latest tech. To celebrate, we had the pleasure of producing the commercial for their anniversary campaign together with our director Ivan Boljat.

Deniz Alkaç 19 july 2024 readtime 4 min

Ivan Boljat on the Art of Defiance in Blazey's New Video

Last week marked the release of "Nothing To Lose," the latest track from Berlin-based artist Blazey.

The music video, directed by our own Ivan Boljat, showcases a dynamic fusion of visual flair and musical rhythm. We spoke with Ivan to discuss his collaboration, the project and delve into the creative process that brought the video to life.

Deniz Alkaç 19 july 2024

Ted Alkemade on Crafting Documentaries and Commercials with Heart

Ted Alkemade is the director behind 'Thunderdome Never Dies,' a documentary that earned 'Crystal Film' status in the Netherlands.

Ted’s talent isn’t just limited to documentaries; he also excels in commercial directing, where his human-centric approach and deep connection to his subjects stand out. We spoke with Ted about the artistry of documentary filmmaking, his working methods, and how his experiences influence his commercial work.

Maartje van der Woude 27 february 2025 readtime 4 min

Dancing Against the Clock: How Claude’s Eurovision Music Video Came to Life

In order to create the winning music video concept to Claude’s Eurovision Contest Entry C’est La Vie, director Ivan Boljat was allowed just two listens to the song. No problem for Ivan: he knew exactly how to bring Claude’s music to life. With Gouden Kalf-winning choreographer Emma Evelein and some of Europe's best dancers on board, the music video to C’est La Vie was born.

The vision: a coming-of-age story told through dance, where the artist meets his younger self in a choreography driven journey of self discovery. The team had just three weeks, a song shrouded in secrecy, and one more hurdle to clear: Claude had never danced professionally before. The result? A 10/10 music video that is introspective, electrifying, and above all, ‘’very dancy.’’

Deniz Alkaç 30 december 2024 readtime 2 min

Tom Clover Directs ‘Deejay Academy’ for DJ X-Coast

Director Tom Clover has created an 11-minute worldwide euro dance music video for Serbian DJ X-Coast. The film follows the man behind the lucrative ‘X-Coast Deejay Academy’ as he travels the globe, calling the shots and performing at sold-out shows.

Blending narrative elements with vibrant musical performances, the project spans a diverse range of locations, including New York, London, Amsterdam, Serbia, and Australia.

Maartje van der Woude 21 october 2024 readtime 7 min

Emerging Filmmakers: A Conversation with Jetske Lieber and Sammy Shefa Idris

Jetske Lieber and Sammy Shefa Idris, two promising young filmmakers, recently graduated from the Netherlands Film and Television Academy. Jetske’s filmmaking style is grounded in the small moments of daily life. Sammy’s work is heavily influenced by other art forms, like music, poetry and photography.

Deniz Alkaç 19 july 2024 readtime 4 min

The Story Behind ‘We Know Our Place in the World'

Harnessing creativity often means venturing into uncharted waters, and that’s precisely what Cyril Cherim, Rens de Groot, and Christiaan van Leeuwen did for their film ‘We know our place in the world’ for Air-France KLM. The bold choice: filming entirely in a stark, gritty black and white.

This creative decision has landed their film in the running for a Dutch Creativity Award for Cinematography, showcased on our portfolio. We caught up with Cyril (copywriter), Rens (art director), and Christiaan (director of photography) to dive into their creative process.

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