What's in the Bag? Tom Clover's Urban Nightmare for KETTAMA
With his music video Man With a Second Face for Irish DJ and producer KETTAMA, London-based director Tom Clover crafts a visceral urban nightmare that refuses to let go. A plastic bag. A man spiraling. A city that watches. What started as a simple observation (people walking with bags, never questioning what's inside) became a relentless exploration of inner demons made physical.
The result? A music video reviewers call “genuinely shocking” and “unforgettable,” selected by Shots Magazine for their Best of October list. Tom knew exactly what he was looking for: fierce intensity, physical prowess, and an actor capable of carrying an entire story on his face. With cosmic movement rehearsals, melting plastic, and KETTAMA himself as a silent witness, the video became something more than a promo. It became a journey through pain, paranoia, and eventual reckoning.