Tom Clover never planned to be a director. Being too naughty in school gave him the chance to discover different forms of media, where he found his passion for film. Now based in London, he juggles advertising, TV pilots, and music videos.

In this interview, Tom reflects on why originality matters, the dangers of chasing trends, and why the best work comes from doing what you love.

The result? A music video reviewers call “genuinely shocking” and “unforgettable,” selected by Shots Magazine for their Best of October list. Tom knew exactly what he was looking for: fierce intensity, physical prowess, and an actor capable of carrying an entire story on his face. With cosmic movement rehearsals, melting plastic, and KETTAMA himself as a silent witness, the video became something more than a promo. It became a journey through pain, paranoia, and eventual reckoning.

Director Tom Sibma: “I saw a great challenge in conveying the nautical feeling without showing ships on screen. That would have been too obvious. Instead, I saw an exciting opportunity to make it whole and human, with a clear connection to the past and a fresh outlook on the future.” The goal was to create a film that appeals to both those familiar with SAIL from past editions and the younger generation who missed the event due to its cancellation five years ago.

The music video, directed by our own Ivan Boljat, showcases a dynamic fusion of visual flair and musical rhythm. We spoke with Ivan to discuss his collaboration, the project and delve into the creative process that brought the video to life.

Ted’s talent isn’t just limited to documentaries; he also excels in commercial directing, where his human-centric approach and deep connection to his subjects stand out. We spoke with Ted about the artistry of documentary filmmaking, his working methods, and how his experiences influence his commercial work.